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We shop online and in store at Zara so often , we’re starting to think we might as well set up a direct debit to the store and save ourselves the hassle. So we were a little bit surprised to find out, it’s not the UK’s number one online shopping destination. Nope, new data has revealed that the main culprit for online binges is none other than ASOS . Internet marketing firm SEMrush looked at traffic data (encompassing direct traffic, and visits via referrals, search engines and social media) to a series of major e-tailer such as H&M, Zara, Urban Outfitters and more. It found that thanks to its huge social media presence, ASOS came up trumps. According to WWD, the report ‘shows that social media channels can be useful for [fashion apparel] retailers. In fashion marketing, using different channels allows brands to connect with niche audiences and diverse demographics.’ We shouldn’t be surprised really, because ASOS has a whopping 6.2m followers on Instagram alone, and a gigantic network of influencers all too willing to tag their #AsSeenOnMe outfits. It also doesn’t hurt that a lot of ASOS staffers have tens of thousands of followers themselves to form the ultimate dream team. Go ASOS. As for Zara, it still made in to a respectable number 4, behind H&M and Macy’s.
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In the fall, MSU will take a step forward by establishing a master's degree in fashion design and merchandising. "It'll be the only graduate program in the state in fashion," Lee said. The change might open up the potential for crossover between the university's agricultural and engineering sides. As a case in point, one of Black's recent designs was for a ballistic vest. "I worked with an engineer on the ballistic stuff," she said, "so you collaborate with others." There are always new problems to solve in the work-a-day world, so students need the right tools to tackle them. "We are, technologically, very intense," said Caroline Kobia, assistant professor of fashion design and merchandising. "We teach them all the computer software to help them prepare." Classes also deal with real-world issues. Target's Threshold brand wasn't selling as well as the company expected, so a representative asked MSU to look into it. "We tried to see how they could improve on it," Kobia said. Charles Freeman, assistant professor of fashion design and merchandising, led another team of students that worked with Drake Waterfowl, which makes hunting clothing.
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