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Raymond L. Gover (PennLive file) But I find it much easier to describe anecdotally just a bit of how his charm and humor captivated his customers in the stores, his employees whom he considered associates or partners and vendors such as The Patriot-News. I met Albert in 1988 when he opened a store in Camp Hill and came to my office to work out an advertising contract. But at the outset of the conversation, he wanted to know about a current fund-raising campaign by Holy Spirit Hospital to provide emergency medical services, including an ambulance and highly trained technicians. He wanted to know something about Jim Grandon, the realtor who was heading the fund-raising effort. He didn't disclose his plan but he subsequently gave a portion of first-day sales at the store to the effort---assuring its success. The contract discussion was new ground for me. First of all, he gave a marketing analysis of The Patriot-News, areas where we were strong and those where our reach was not as great. He had an advertising rate card and he had penciled in a new minimum lineage commitment and, of course a new rate. Let's just say I told Albert that it would be necessary to discuss with the owners, the Newhouse family, the check this out rate he proposed. Then came both barrels: "Be sure to tell them I plan to run 75 pages of in-paper ads for the opening and will be putting my weekly insert in the Saturday paper." Publishers are always looking for ways to bolster Saturday advertising. We were able to reach an agreement and I received phone calls from publishers all over the country, questioning whether the 75 number was a typo, if he paid his bills and would he be interested in opening a store in their town. Boscov's Beats Bankruptcy Several years later, I joined a team from The P-N making a readership and marketing presentation at his flagship store in Reading. Assured a screen was available for the slide presentation (pre-PowerPoint), we arrived and got set up. No screen was available. Albert came into the room, was told about the situation, went into the store and brought in a bedsheet and helped tack it to a wall. The show went on!
For the original version including any supplementary images or video, visit http://www.pennlive.com/opinion/2017/02/remembering_al_boscov_-_we_won.html
So how do we account for the record-breaking and enthusiastic turnout for recent anti-Trump actions? Many people clearly feel the Trump administration presents an acute threat. But another major factor that can move them from the couch to the streets is the tangible pleasure people can feel from acting publicly and collectively to try change something. The pleasures of protest were visible at the post-inaugural womens marches, beginning with the pink knit pussyhats. Started as a craft project by Los Angelean Krista Suh and friends, the hats echoed the pussy grabs back slogan used by women objecting to candidate Trumps derogatory comments last fall about grabbing women. The handcrafted head coverings emerged en masse and became instantly iconic. Clearly, people enjoyed wearing them. The fun was amplified by the variety of handmade signs protesters brought, with jabs like Youre so vain, you probably think this march is about you and A womans place is in the resistance. A pleasurable aspect of protest is having a space to defiantly talk back to political adversaries. The womens marches built on feminists long history of employing pleasure and play as movement tactics. Consider the womens liberation movement.
For the original version including any supplementary images or video, visit https://www.washingtonpost.com/amphtml/news/monkey-cage/wp/2017/02/22/the-pussyhats-and-other-things-make-protests-fun-which-keeps-people-coming-back/
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